Shopify Improvements & Social Calendar

The very first task on my plate is a 30-day social media content calendar that speaks to my audience on Instagram, Facebook, and TikTok. Every post should position the brand for stronger awareness and steady follower growth, not simply quick sales. I’ll need a daily schedule that pairs eye-catching visuals (reels, stories, static posts) with on-brand captions, hashtags, and clear calls to action. Please balance evergreen pieces with timely, trend-driven ideas so I can stay consistent yet flexible each month.

Once the calendar is signed off, I want to turn attention to my Shopify storefront. A fresh look, smoother navigation, and more persuasive product pages should move visitors effortlessly toward checkout. Any suggestions for theme tweaks, conversion-boosting apps, or upsell placements are welcome, provided they keep the design clean and intuitive.

Deliverables
• 30-day social content calendar (Instagram, Facebook, TikTok) in an editable format
• Post-by-post captions, media guidelines, and optimal publish times
• Hashtag and audio banks for ongoing use
• A concise report outlining recommended Shopify UX and feature improvements, prioritised for phased rollout

If the first month runs smoothly, I’m happy to continue on a retainer for ongoing content planning and incremental store enhancements.