Shopify Brand Awareness Ads

I run a Shopify store and want to use both Google Ads and Meta (Facebook & Instagram) to push out educational content that strengthens overall brand awareness. The campaigns need to be set up, optimised, and reported on within the native advertising dashboards, with all tracking linked cleanly back to Shopify so I can see how people move from an impression of a tutorial or tip to browsing my products.

What I already have
• A fully functional Shopify site with product feed enabled
• A library of short-form educational videos, blog snippets, and infographic creatives ready to repurpose for ads
• Verified Meta Business Manager and Google Ads accounts

What I need from you
• A clear media plan that outlines ideal audiences, placements, and spend distribution between Google Display/YouTube and Meta Feed/Reels
• Campaign build-out, including copy variation and creative sizing that supports the educational angle rather than hard selling
• Proper installation or validation of Google tag, Meta pixel, and any server-side tracking so results appear in both ad dashboards and Shopify reports
• Ongoing optimisation for reach, view-through rate, and cost-per-1000 impressions, with weekly insight summaries and next-step recommendations
• Final wrap-up report comparing pre- and post-campaign brand metrics (search lift, direct traffic, social follows, and on-site engagement)

Acceptance criteria
1. All ads pass platform policy review and go live on the agreed date.
2. UTM parameters pull cleanly into Google Analytics and Shopify.
3. Weekly reports delivered on schedule with actionable insights, not just raw numbers.
4. Final report shows a measurable uptick in branded searches or direct sessions.

If you have deep experience running awareness-led campaigns for Shopify brands and can turn educational assets into scroll-stopping creatives, let’s get started.