Shopify App Feature Reel

I need a punchy, visually engaging short reel that spotlights a brand-new feature in my Shopify app and convinces potential new users to try it. The final video will combine crisp screen recordings of the app in action with brief live-action shots (e.g., hands on keyboard or a smiling merchant at their laptop) blended seamlessly with on-brand motion graphics, text call-outs, and upbeat music.

Key points to hit
• The reel’s core purpose is to showcase the new feature and its immediate benefit in under 30 seconds.
• Mixed media is essential: balanced use of live footage and animated overlays so viewers instantly understand both the human problem and the in-app solution.
• Tone should feel fresh, friendly, and conversion-focused

Deliverables
1. Final video file in vertical (1080×1920) format, ready for Instagram Reels and TikTok.
2. Separate version in square (1080×1080) or landscape if cropping affects key elements.
3. Project files (Premiere Pro, After Effects, or similar) with editable layers for future tweaks.
4. Royalty-free background track and sfx license details.

Acceptance criteria
• Feature is demonstrated accurately and matches current UI.
• Mixed-media balance feels natural; no single element overpowers the other.
• Message is clear to first-time viewers within the first five seconds.
• File sizes and codecs meet the usual social platform limits (H.264,