SEO Strategy to Boost Traffic

I want to focus exclusively on search engine optimization so that my website attracts a larger flow of visitors. My main objective is straightforward: drive measurable growth in overall traffic, not simply chase rankings for the sake of vanity metrics.

Here’s the starting point:
• I don’t yet have a defined keyword set. I’ll need you to research, analyse, and recommend high-value search terms that align with my audience and content.

What I expect from your side:
• A concise site audit that highlights the biggest technical and on-page issues holding traffic back.
• A data-driven keyword research report with search volumes, difficulty scores, and clear justification for the chosen terms.
• An actionable optimisation plan covering meta data, content structure, internal linking, and any quick-win technical fixes you identify.

Acceptance criteria:
• All keyword recommendations are backed by reputable tools (e.g., Ahrefs, SEMrush, Google Keyword Planner) and include supporting metrics.
• Audit findings are prioritised by impact and ease of implementation.
• Your optimisation roadmap is clear enough that my in-house developer or a follow-up freelancer can implement without further clarification.

If this scope aligns with your SEO expertise, let’s discuss timelines and next steps so we can get traffic moving in the right direction.