SEO Setup for Lead Generation

I need an end-to-end SEO build-out that turns my website into a consistent source of qualified leads and sales. Nothing has been optimized before, so you will be starting with a clean slate.

Primary focus is Google—though I’d like the essentials in place for Bing/Edge as well—so everything from keyword strategy through technical fixes and authority building should be geared to perform on those engines.

What I expect:
• A full site audit that diagnoses technical, on-page, and content gaps
• Keyword research mapped to commercial intent and funnel stages
• Implementation of on-page improvements (titles, meta, schema, internal links, Core Web Vitals fixes)
• A sustainable off-page plan: quality backlinks, citations, and brand mentions
• Setup and configuration of Google Search Console, Google Analytics 4, and Bing Webmaster Tools, with goal tracking for lead submissions
• Clear, periodic reporting that shows ranking movement, traffic growth, and—most importantly—lead conversions

I’m interested in proven frameworks, not experiments, so please outline the methodology you’ll follow, the tools you rely on (SEMrush, Ahrefs, Screaming Frog, etc.), and the metrics you’ll use to judge success. Deliverables will be accepted once tracking dashboards confirm measurable improvements in both rankings and lead volume.