SEO Overhaul for E-Commerce Software

My e-commerce site sells downloadable software, so organic visibility on Google is critical to my revenue. I’m looking for an SEO specialist who can take full ownership of the search strategy—from auditing the current site to executing improvements—and report on progress with clear, data-driven metrics.

The immediate focus is Google, but any gains that naturally carry over to Bing or others are welcome. I expect you to analyse where we stand today, prioritise the biggest opportunities, and then implement the fixes or enhancements yourself (or guide my developer when server-side access is needed).

Key deliverables
• Comprehensive site audit highlighting technical, on-page, and authority gaps
• Action plan with timelines and measurable goals (traffic, rankings, or conversion lifts)
• Hands-on implementation of agreed recommendations, including metadata, internal linking, speed fixes, and structured data where relevant
• Transparent monthly reports that show what was done, the impact, and next steps

Please outline your approach, the main tools you rely on (e.g., Google Search Console, GA4, Screaming Frog, Ahrefs/SEMrush), and examples of successful e-commerce or software-industry campaigns you’ve handled. I’m ready to give you access to analytics and our CMS as soon as we agree on the roadmap, and I’m open to an ongoing engagement if the early results are solid.