SEO, Google Ads & AI Search Specialist – De Dietrich Australia

We are looking for an experienced SEO, Google Ads & AI Search (GEO/AEO) specialist to improve the digital search performance of De Dietrich Australia, a premium kitchen appliance brand.

Kindly read through the ATTACHED BRIEF FIRST.

The scope includes:

Google Ads audit, restructuring and ongoing optimisation
Keyword strategy across branded, non-branded, product/category, showroom/local, appliance package and competitor searches
SEO and organic search optimisation
Off-page SEO, quality backlinks and digital PR
Google Business Profile and local SEO optimisation
GA4, Search Console and conversion tracking
Tracking enquiries, calls and showroom bookings
AI/GEO visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot
Competitor and search visibility monitoring
Recommendations for schema, FAQs, comparison and search-focused content
Monthly performance reporting/dashboard

Our business is primarily retailer and showroom-led rather than direct e-commerce, so the focus should be on qualified enquiries, calls, showroom visits and retailer-driven conversions.

We already have a comprehensive audit covering 65 website issues, 116 search terms, 24 search clusters and 34 SEO/AEO/GEO findings, which will be provided to the selected freelancer.

We are looking for someone who can execute and manage the strategy, not simply conduct another audit. Experience with premium/luxury brands or high-consideration products would be preferred.