Senior Brand & Marketing Strategy Consultant

Role: Brand & Marketing Strategy Consultant
Location: Surat, Gujarat (on site)

Role Objective

We are looking for a senior Brand & Marketing Strategy professional who can develop the complete strategic direction of a brand—from its current positioning and market perception to its long-term growth roadmap.

The person should be capable of looking beyond day-to-day marketing execution and building a 5–12 year strategic roadmap covering brand positioning, branding, marketing, social media, communication, customer acquisition and long-term brand growth.

Key Responsibilities

1. Brand Strategy

Analyse the existing brand and identify its strengths, weaknesses and market opportunities.
Develop/redefine brand positioning.
Define target audience and customer segments.
Establish brand differentiation and competitive positioning.
Develop brand purpose, vision, values and brand personality.
Create brand architecture and brand communication strategy.
Identify how the brand should be perceived in the market.

2. Long-Term Brand Roadmap

Develop a 5-year, 10-year and 12-year brand growth roadmap.
Define where the brand should be positioned at each stage.
Identify key milestones for brand awareness, market penetration and expansion.
Create strategic priorities for each year.
Define what needs to be built internally and externally to achieve the long-term vision.

3. Marketing Strategy

Develop the overall marketing strategy.
Define marketing objectives, priorities and KPIs.
Develop customer acquisition and retention strategies.
Identify the right marketing channels and their roles.
Develop annual and quarterly marketing plans.
Recommend budget allocation across different marketing activities.
Build a framework to measure marketing ROI.

4. Social Media Strategy

Develop the overall social media strategy rather than simply creating content calendars.
Define platform-wise objectives.
Establish content pillars and communication themes.
Develop audience engagement and community-building strategies.
Define how social media should contribute to brand awareness, credibility and sales.
Create long-term social media growth strategy.
Identify trends, formats and opportunities relevant to the brand.

5. Communication Strategy

Develop the brand's tone of voice and communication style.
Define key brand messages.
Create communication frameworks for different customer segments.
Ensure consistency across social media, website, advertising, offline communication and other touchpoints.

6. Market & Competitor Analysis

Conduct market research and competitor analysis.
Identify market gaps and whitespace opportunities.
Study customer behaviour and changing market trends.
Benchmark competitors' branding and marketing strategies.
Convert market insights into actionable strategic recommendations.

7. Strategy Implementation Framework
The candidate should not stop at creating a PowerPoint strategy.

They should be able to convert strategy into:

Strategy → Priorities → Initiatives → Timeline → Ownership → Budget → KPIs → Review Mechanism

Ideal Candidate Profile

We are looking for someone with:

8–15+ years of experience in brand strategy, marketing strategy, advertising strategy or business/brand consulting.
Strong experience in developing brand strategies and long-term marketing roadmaps.
Experience working with multiple brands/businesses is preferred.
Strong understanding of digital marketing and social media.
Strong knowledge of consumer behaviour and market research.
Experience in positioning/repositioning brands.
Strong strategic thinking and analytical ability.
Ability to present complex strategic thinking in a simple and actionable manner.
Experience working directly with founders, promoters, CEOs or senior management.
Agency, consulting or strategic planning experience is highly preferred.