Senior Brand Marketing Manager [USA]

HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.

Partner with Shanghai team to do the strategic plan on targeting new audience segments

Increase new install lift for existing live service beats

Increase brand awareness and shifting intent for aware, but non-players

Call back churn user with important beats

Deliver high-impact media campaigns

Design overall media campaign with Shanghai team

Source suitable venders and manage the whole process for media plan execution

Set and achieve ambitious media campaign objectives

Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary

Increase overall in-house media capabilities

Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market

Explore and maintain NA local media resource

Negotiate with media agencies and partners to deliver the most value

Establish results-oriented post-mortem process

Strong organizational and planning skills

Excellent time and efficiency management skills

Fluent with social analytics tools

Good habit of focusing on details

Strong written and verbal communication and presentation skills

Competencies for the team/company culture:

Ability to think critically and solve problems

You demonstrate enthusiasm passion and strong interests in Game

Experience in cross-departmental cooperation and teamwork

Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment

Gaming background, have launched one major AAA integrated media campaign

Free-to-play / live service campaign is a big plus

Chinese is a big plus

Benefits:

Competitive salary

100% employer-paid healthcare premiums for you and your dependents

Generous paid time off

401K/ RRSP plan

Employer-paid life and disability insurance

Team-building activities throughout the year

Flexible working hours

Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
Originally posted on Himalayas