Semiconductor B2B China Marketing Expert (Freelancer)

Breaking into the Chinese semiconductor market requires a tightly-orchestrated digital push that spans social media marketing, content marketing, SEO and PPC. The goal is simple: bring qualified design houses, OEM procurement teams and distributors into our sales funnel.

Social media marketing sits at the core. I need our WeChat Official Account and Weibo profile managed end-to-end—editorial calendar, Mandarin copywriting, creative design, follower growth tactics and periodic paid boosts. Content marketing runs alongside: whitepapers and application notes from my technical staff must be repackaged into reader-friendly articles and thought-leadership pieces that fit local search intent, then distributed through those same channels.

SEO work focuses on Baidu: keyword research in Chinese and English, on-page optimisation for the CN microsite, plus authoritative backlink outreach on relevant industry portals. PPC rounds out the stack with Baidu ads and in-feed WeChat/Weibo placements, bid management, UTM tagging and GA4 reporting so we can track cost per lead with precision.

Deliverables
• Three-month channel strategy with KPI targets
• Monthly WeChat & Weibo content calendar and post drafts ready for approval
• Complete SEO audit and list of corrective actions, then implementation support
• Live Baidu and social PPC campaigns with weekly dashboards
• End-of-month performance summary analysing leads, CTR, CPL and next steps

Acceptance criteria
• All copy in simplified Chinese, technically accurate and engaging
• KPIs met: ≥15 % follower growth month-over-month, CTR ≥2 %, CPL at or below agreed benchmark
• Reports delivered within three business days of period close

Access to WeChat Work, Baidu PPC and analytics will be provided after kickoff. When you reply, share relevant semiconductor or other B2B China case studies and confirm availability for an onboarding call this week.