Scale Online Course With Meta Ads - Proven Performance marketeer
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted2 hours ago
My online education brand sells a live workshop for ₹499 + GST and I want to push far beyond the current volume by making Facebook, Instagram and the wider Meta ecosystem work harder for me. The immediate job starts with a deep audit of my existing ad account, zeroing in on audience targeting and conversion tracking. I need clear, actionable insights on what is holding back ROAS, followed by rapid-fire A/B tests to move the needle on sales.
After the initial audit you’ll rebuild or refine campaigns, deploy new creative and copy, and keep a disciplined testing cadence so we are always learning. Pixel health, Custom and Lookalike Audience accuracy, Events Manager set-up and the entire funnel from click to checkout must be watertight.
While Meta is the core channel, I’m keen to experiment with ChatGPT-driven creative variations and—if time allows—extend winning angles to YouTube Ads and LinkedIn optimisation, so familiarity with those platforms is a bonus.
Deliverables
• Audit report covering audience targeting and conversion tracking issues
• Optimised campaign structure and fresh ad creative for the ₹499 workshop
• 30-day testing roadmap with hypotheses, budgets and KPIs
• Weekly performance summary highlighting spend, CPA and next steps
Success is simple: a measurable, sustained lift in paid workshop sales at an efficient cost per purchase.
After the initial audit you’ll rebuild or refine campaigns, deploy new creative and copy, and keep a disciplined testing cadence so we are always learning. Pixel health, Custom and Lookalike Audience accuracy, Events Manager set-up and the entire funnel from click to checkout must be watertight.
While Meta is the core channel, I’m keen to experiment with ChatGPT-driven creative variations and—if time allows—extend winning angles to YouTube Ads and LinkedIn optimisation, so familiarity with those platforms is a bonus.
Deliverables
• Audit report covering audience targeting and conversion tracking issues
• Optimised campaign structure and fresh ad creative for the ₹499 workshop
• 30-day testing roadmap with hypotheses, budgets and KPIs
• Weekly performance summary highlighting spend, CPA and next steps
Success is simple: a measurable, sustained lift in paid workshop sales at an efficient cost per purchase.
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