Scale Legal-Tech SaaS Platforms

We are seeking an experienced SaaS Growth & Digital Marketing Manager to take responsibility for the commercial growth and online marketing of two legal-technology platforms:
Jurislex – a digital platform serving lawyers, law firms and professionals within the international legal industry.
Jurisoft – a software/platform solution designed for legal and professional-services users.
Both platforms have already been developed. We are not looking for a software developer or a general social-media manager.
We are looking for an experienced individual who can understand the platforms, develop a complete growth strategy, execute it hands-on, and ultimately turn the platforms into successful subscription-based businesses.
Primary Objective
The principal objective of this engagement is to:
Increase qualified users → convert users into paid subscribers → increase recurring subscription revenue → retain subscribers → scale the platforms internationally.
The freelancer will be expected to take ownership of the complete customer-acquisition and digital-growth process.
Scope of Work
The selected freelancer will initially review both platforms, their current positioning, subscription structure, target customers, existing traffic, marketing channels, competitors and customer journey.
Based on this assessment, the freelancer will develop and execute a practical 90-day growth plan, followed by an ongoing growth strategy.
The scope will include:
1. Growth Strategy & Commercial Positioning
Develop a clear growth strategy for each platform, including:
- Identification and segmentation of target customers
- Definition/refinement of ideal customer profiles
- Market and competitor analysis
- Review of pricing and subscription packages
- Review of value propositions and messaging
- Identification of the most effective acquisition channels
- Development of subscriber acquisition and retention strategies
- Identification of new revenue opportunities
- Recommendations for international expansion
The strategy must distinguish between Jurislex and Jurisoft rather than applying the same marketing approach to both platforms.
2. Subscriber & Lead Acquisition
Take responsibility for generating qualified traffic, registrations, leads and ultimately paid subscribers.
This should include appropriate combinations of:
- Google Ads
- LinkedIn advertising
- LinkedIn organic/outbound campaigns
- SEO
- Content marketing
- Email marketing
- Direct/outbound B2B campaigns
- Retargeting
- Referral programs
- Affiliate/partner programs
- Industry partnerships
- Legal-industry communities
- Webinars or online events
- Other acquisition channels identified by the freelancer
The objective is not simply to generate traffic. Traffic must ultimately convert into registrations and paid subscriptions.
3. SEO & Organic Growth
Develop and implement an SEO strategy designed to build sustainable organic traffic.
This will include:
- Keyword research
- Competitor SEO analysis
- Technical SEO recommendations
- On-page SEO
- Content strategy
- Landing-page optimization
- Backlink strategy
- Legal-industry keyword targeting
- Monitoring rankings and organic conversions
The freelancer should coordinate with our development team where technical changes are required.
4. Paid Advertising & Performance Marketing
Plan, launch, manage and continuously optimize paid acquisition campaigns.
Potential channels include:
- Google Search
- Google Display/Remarketing
- LinkedIn Ads
- Meta where commercially appropriate
- Other relevant B2B advertising channels
Campaigns must be managed according to measurable commercial performance.
We expect continuous testing of audiences, advertisements, landing pages, messaging and offers.
Advertising expenditure will be separate from the freelancer's professional fee.
5. Conversion Rate Optimization
Analyze the complete journey from first website visit to paid subscription and identify where prospective customers are dropping out.
The freelancer should recommend and test improvements to:
- Landing pages
- Calls to action
- Registration process
- Subscription pages
- Pricing pages
- Free trials/demos where appropriate
- Checkout/payment process
- User onboarding
- Email sequences
- Upgrade prompts
Where development work is required, the freelancer will prepare clear requirements and coordinate implementation with our technical team.
6. Email Marketing & Marketing Automation
Develop automated communication sequences for different stages of the customer lifecycle, including:
- New leads
- New registrations
- Trial users
- Prospective subscribers
- Abandoned registrations/checkouts
- Existing subscribers
- Inactive users
- Subscription renewals
- Upselling/cross-selling
- Former subscribers
The objective should be to systematically move users toward conversion and improve retention.
7. Content & Social Media Strategy
Develop and oversee content specifically designed to generate business rather than simply maintain social-media activity.
This may include:
- LinkedIn content
- Articles
- Legal-industry content
- Newsletters
- Case studies
- Guides
- Videos
- Webinars
- Lead magnets
- Promotional campaigns
We already have resources who can assist with content and website implementation. The freelancer's responsibility is primarily strategy, direction, coordination, distribution and commercial performance.
8. Partnerships & B2B Outreach
Identify potential partnerships that could accelerate growth, particularly within the international legal industry.
Potential partners may include:
- Law firms
- Lawyers
- Legal associations
- Professional organizations
- Legal networks
- Universities
- Legal-tech businesses
- Consultants
- Corporate legal departments
- Industry publications
- Relevant influencers and professional communities
The freelancer should develop partnership propositions and outreach campaigns where appropriate.
9. Subscriber Retention & Revenue Growth
Acquiring subscribers is only part of the assignment.
The freelancer must also monitor and improve:
- Subscriber activation
- Engagement
- Renewal rates
- Churn
- Upgrades
- Cross-selling
- Customer lifetime value
Recommendations should be made where product, pricing or onboarding improvements could increase retention or recurring revenue.
10. Analytics, Tracking & Reporting
Proper measurement is essential.
The freelancer should establish or review tracking for the complete acquisition funnel and provide a clear monthly dashboard covering metrics such as:
Website visitors → Leads → Registrations → Trials/Demos → Paid Subscribers → Renewals → Recurring Revenue
Key performance indicators should include, where applicable:
- Qualified traffic
- Leads generated
- Cost per lead
- Registrations
- Registration conversion rate
- Paid subscribers
- Free-to-paid conversion
- Customer Acquisition Cost (CAC)
- Monthly Recurring Revenue (MRR)
- Annual Recurring Revenue (ARR)
- Churn
- Retention
- Customer Lifetime Value (LTV)
- Return on advertising spend
We are interested in commercial results, not vanity metrics such as impressions or followers alone.
First 30 Days
During the first month, we expect the selected freelancer to:
1. Fully understand Jurislex and Jurisoft.
2. Audit existing marketing and analytics.
3. Analyze competitors.
4. Identify target customer segments.
5. Review pricing, subscription plans and positioning.
6. Analyze the complete registration/subscription funnel.
7. Identify immediate conversion problems.
8. Establish or improve analytics and conversion tracking.
9. Present a detailed 90-day growth plan.
10. Begin implementing the highest-priority campaigns.
We do not want a consultant who only produces a report. The successful freelancer must personally execute and manage the strategy.
Who We Are Looking For
The ideal candidate should have proven experience with:
- B2B SaaS growth
- Subscription businesses
- Digital platforms or marketplaces
- Performance marketing
- Subscriber/customer acquisition
- SEO
- Google Ads
- LinkedIn marketing
- Email automation
- Conversion optimization
- Analytics
- SaaS metrics such as CAC, LTV, MRR and churn
Experience with legal technology, professional services, law firms, CRM/software platforms or B2B marketplaces will be considered a significant advantage.
Important: Evidence Required
Please do not apply with a generic digital-marketing proposal.
Your application must provide 2–3 specific examples of SaaS, subscription or digital platforms that you personally helped grow.
For each example, please explain:
- Name/type of platform
- Your exact role
- Starting situation
- What you personally implemented
- Marketing budget
- Number of users/subscribers before and after your involvement
- Revenue/MRR growth, where available
- CAC or conversion improvements achieved
- Period during which the results were achieved
Please provide evidence or references where possible.
Questions Applicants Must Answer
Please answer the following in your proposal:
1. What SaaS or subscription platform have you personally grown most successfully?