Salon App Marketing Integrations Setup

I run an on-demand “salon at home” service app and want every marketing dollar to speak directly to the right audience. To do that, I need my mobile app wired into three core platforms:

• Meta (Facebook/Instagram) – The goal here is pure ad campaign management and increase app installs, I need events flowing from the app to Meta so I can build accurate custom audiences, track conversions and pull real-time performance back into the dashboard.
• Firebase – This will sit at the centre for user analytics and event tracking, acting as the single source of truth that both Meta and Google Ads can read from. Proper SDK setup, event mapping and testing are essential.
• Google Ads – I want to create and manage campaigns straight from the linked account and see detailed performance metrics tied to in-app events. Conversion tracking must be airtight so budgets can be shifted quickly toward top-performing keywords and creatives.

Deliverables
1. Configure and verify the Firebase project (Android & iOS) with all key events for bookings, payments and user sign-ups.
2. Link Firebase to both Meta Events Manager and Google Ads so conversions sync automatically.
3. Set up Meta Ads Manager integration, including pixel/App Events API, custom audience creation and a working test campaign and add and assign app to these accounts.
4. Link Google Ads API, enable in-app conversion tracking, and run a sample search or display campaign to confirm data flow.
5. Provide brief documentation/screenshots showing each integration, plus a test report proving events fire correctly from install through completed booking.

I will grant access to current app source, Firebase console and ad accounts; you make the connections, map the events and hand back a system that lets me monitor performance in real time.