Salon App Growth Marketing Expert
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted7 hours ago
My salon-at-home app must turn a larger share of visitors into confirmed bookings. To make that happen, I will hand you the full performance-marketing remit across three key channels: Facebook & Instagram Ads, Google search and app campaigns, plus a layer of influencer and local social outreach for added trust and reach.
The mandate
• Design a data-driven funnel that moves prospects from first impression to paid booking, prioritising campaign structures proven to convert in the beauty-services niche.
• Build, launch and continually optimise creative, copy, audiences and bidding strategies on Meta Ads Manager and Google Ads.
• Identify and brief micro-influencers or neighbourhood pages to spark word-of-mouth and user-generated content that feeds back into paid campaigns.
• Track the entire user journey—impression, install, registration, service selection, final booking—and report weekly on cost-per-booking, ROAS and cohort retention so we can reinvest confidently.
Acceptance criteria
1. Clear lift in completed bookings within the first optimisation cycle.
2. Transparent dashboards or exported reports showing spend, CPM, CPI, CPA and booking volume.
3. Knowledge transfer session so my in-house team understands what is working and why.
Before kickoff, please share both of the following:
• Past campaign results that specifically drove bookings or qualified leads for a salon-at-home or closely related service app.
• A reference, case study or concise write-up that confirms your direct experience in this vertical.
Everything else—the creative library, brand guidelines and existing pixel/App Events setup—will be ready for you on day one so you can move straight into execution.
The mandate
• Design a data-driven funnel that moves prospects from first impression to paid booking, prioritising campaign structures proven to convert in the beauty-services niche.
• Build, launch and continually optimise creative, copy, audiences and bidding strategies on Meta Ads Manager and Google Ads.
• Identify and brief micro-influencers or neighbourhood pages to spark word-of-mouth and user-generated content that feeds back into paid campaigns.
• Track the entire user journey—impression, install, registration, service selection, final booking—and report weekly on cost-per-booking, ROAS and cohort retention so we can reinvest confidently.
Acceptance criteria
1. Clear lift in completed bookings within the first optimisation cycle.
2. Transparent dashboards or exported reports showing spend, CPM, CPI, CPA and booking volume.
3. Knowledge transfer session so my in-house team understands what is working and why.
Before kickoff, please share both of the following:
• Past campaign results that specifically drove bookings or qualified leads for a salon-at-home or closely related service app.
• A reference, case study or concise write-up that confirms your direct experience in this vertical.
Everything else—the creative library, brand guidelines and existing pixel/App Events setup—will be ready for you on day one so you can move straight into execution.
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