Sales-Driven Meta Ads Campaig

The objective is simple: turn targeted traffic from Facebook, Instagram, Messenger and Google into qualified leads that convert directly into sales from small-business owners. I already have an offer that resonates; what I need is a well-structured funnel that captures interest, nurtures prospects and hands over purchase-ready contacts at a sustainable cost.

Here’s what the engagement covers:
• Funnel architecture and audience research focused on small-business decision makers
• Creative development—ad copy, visuals and formats tailored to each platform’s best practices
• Campaign setup inside Meta Ads Manager (plus Google Ads) with tracking pixels and events configured correctly
• Ongoing optimisation, split-testing and retargeting to keep cost per acquisition trending down
• Weekly performance reports highlighting spend, leads generated, conversion rate and next-step recommendations

Use any proven tools you prefer—Meta Ads Manager, Google Ads, Facebook Pixel, GA4—so long as everything ties back to a single dashboard I can read at a glance. Leads must route into my existing CRM via webhook or Zapier; no manual exports.

I’ll approve the initial strategy deck, ad mock-ups and tracking plan before we go live. The project is complete when the funnel runs for at least two weeks, generates verifiable leads and delivers a clear path for scaling spend while maintaining or reducing the cost per sale.