SaaS Lead-Generation Digital Marketing Campaign

I run two cloud-based SaaS products and I’m ready to scale their user base. The goal is straightforward: bring in qualified leads and turn them into paying customers.

To make that happen, I’m looking for a marketer who can take charge of Social media marketing, Search engine optimization (SEO), and Email marketing—plus influencer outreach and well-timed social campaigns. My audience hangs out on Facebook, Instagram, and LinkedIn, so those channels will be central to the plan.

Here’s what I need from you:
• A concise strategy that ties together on-page SEO, content/backlink opportunities with both paid and organic social activities.
• Creative campaigns for Facebook, Instagram, and LinkedIn: ad sets, targeting ideas, compelling copy/visuals.
• Email sequences to convert trial users into subscribers and re-engage dormant leads.
• Outreach suggestions for cost-effective tools beyond standard solutions like Facebook or Google Ads.
• Clear reporting on traffic volume, conversion performance, lead cost adjustments; ability to suggest economic pivots quickly.

I’ll share full product details and current metrics once we connect in chat. From there we can discuss milestones you recommend achieving conversions efficiently given a tight budget.