Roofing Leads via Ads & Automation

I need a predictable flow of qualified roofing leads and a system that follows up automatically until they book an appointment. The plan is to split my ad budget evenly between Google Ads and Meta Ads (Facebook/Instagram), then pipe every click-to-call, form fill, and chat into a single CRM where AI-driven texts and emails handle the first touches.

Here’s what the engagement looks like:

• Build and launch high-converting search, display, and social campaigns on both Google Ads and Meta Ads, complete with compelling creative, copy, keywords, negative lists, and audience targeting.
• Connect all lead sources to my CRM; set up tagging, pipeline stages, and real-time notifications so nothing slips through the cracks.
• Craft AI follow-up sequences (SMS, email, ringless voicemail) that nurture new inquiries for at least 14 days or until they’re scheduled on our calendar.
• Implement tracking—GA4, Meta Pixel, offline conversions, and call tracking—so we can see cost per lead and booked-job ROI in one report.
• Optimize weekly: pause losers, scale winners, tweak offers, and keep the automations firing correctly.

Acceptance criteria: campaigns live in both ad accounts, CRM automation tested end-to-end, and a baseline report delivered after the first seven days.

When you reply, focus on experience—specifically any home-service or roofing campaigns you’ve managed, the results you achieved, and the tech stack you used. Let’s create a lead engine that keeps my crews busy year-round.