Restore Leads: Form & SEO

My website has been sitting untouched since last year’s SEO campaign and it shows—lead flow has dried up, costs per click feel bloated, and Google no longer reflects the most current information about my business. I need a thorough tune-up that gets everything firing again.

Here’s the situation I see so far
• Lead form conversion, cost-per-click optimisation, and overall SEO performance all need attention.
• I suspect a technical problem is keeping the form from submitting properly, but I haven’t tested it myself yet.

What I need you to do
1. Audit the entire lead form journey, replicate the issue, and repair any code, plugin or tag problems so submissions reach my inbox (and Google Ads/Analytics) every time.
2. Refresh on-page SEO—titles, meta, schema, internal links—and make sure search snippets display updated business info.
3. Review current Google Ads settings, reduce wasted spend, and tighten keyword targeting so cost per click comes down while quality leads go up.
4. Re-link everything correctly in Google Analytics and Search Console so I can track conversions without gaps.

Acceptance criteria
• Form submits successfully across desktop and mobile, with events visible in Analytics.
• CPC drops to a sustainable level agreed after your initial audit.
• Impressions and click-through-rate show measurable lift within three weeks of changes being deployed.
• A brief hand-over document summarises fixes, settings, and next-step recommendations.

If you’re confident troubleshooting forms, fine-tuning Google Ads, and giving stale SEO a quick but effective overhaul, I’d like to get started right away.