Restaurant Rebranding & Expansion Strategy

I own a growing restaurant that is ready to move beyond a single location, but before we scale I want the entire brand repositioned so it can travel seamlessly to future outlets. The immediate focus is branding rather than menu tweaks or staff training; I need an experienced F&B consultant who can:

• Audit our current positioning and articulate a clear, differentiated brand story
• Craft the messaging framework that will guide every guest touch-point, on-site and online
• Develop a practical marketing strategy—digital, local partnerships, launch tactics—that can be replicated as we open new branches
• Propose an outlet design concept and visual identity system that keeps core elements consistent while allowing room for local flair

The outcome I’m looking for is a cohesive brand playbook containing the narrative, messaging matrix, sample collateral, marketing rollout plan, and high-level design guidelines. I’ll provide access to all existing materials, sales data, and customer insights so you can start with a solid baseline. If you have a track record in restaurant branding and multi-unit expansion, I’d love to see how you approach projects like this and what you can deliver on a clear, realistic timeline.