REAL ESTATE SOCIAL MEDIA & META ADS MANAGER – EXPERIENCE REQUIRED

Correct. The ad should make it clear that their **first application must contain everything you need to assess them**. Anyone who leaves information out is automatically excluded.

I’d shorten it and put the application requirements right at the top so you aren't wading through essays.

REAL ESTATE SOCIAL MEDIA MANAGER – ONGOING ROLE

We are a prestige real estate team on the Gold Coast, Australia, seeking an experienced Real Estate Social Media Manager to manage our Instagram and Facebook presence.

PLEASE READ BEFORE APPLYING:

I will NOT be contacting applicants to request further information.

Your INITIAL PROPOSAL must include ALL of the following:

1. LINKS TO ACCOUNTS YOU HAVE MANAGED
Provide direct links to at least 3 REAL ESTATE social media accounts you have personally managed. Clearly state what you were responsible for.

2. YOUR FIRST 4-WEEK PLAN
Give me a specific week-by-week breakdown of what you would do if you started managing our accounts.

Week 1:
Week 2:
Week 3:
Week 4:

I want to see your strategy and ideas — not a generic description of social media management.

3. YOUR ONGOING MONTHLY PLAN
Tell me exactly what you recommend each month, including the number of:

• Organic posts
• Reels
• Stories
• Open Home posts
• Just Listed / Just Sold / Under Contract content
• Informational/educational Reels
• Market and seller-focused content

4. YOUR COST
State your TOTAL monthly fee and exactly what is included.

Also disclose any setup fees, additional content charges, Meta Ads management fees or other costs.

5. YOUR EXPERIENCE
Briefly explain your real estate social media experience, what software you use and whether YOU personally will manage our account.

THE ROLE

You will be responsible for creating and managing content including:

• Organic Instagram and Facebook content
• Weekly Open Home posts and Stories
• Luxury property Reels
• Informational and educational Reels
• Just Listed, Just Sold, Under Contract and Auction content
• Market updates and seller-focused content
• Agent/personal brand content
• Captions, hooks and calls to action
• Content planning and scheduling
• Repurposing our professional property photography and video
• Maintaining a consistent premium/luxury brand
• Meta advertising where agreed

We provide professional property photography, video and property information. We need someone who can take this material and proactively turn it into strong social content.

REAL ESTATE EXPERIENCE IS REQUIRED.

Do not apply with unrelated social media accounts.

Do not send a generic proposal.

Do not apply saying “contact me to discuss my strategy or pricing.”

I will shortlist applicants based entirely on the information contained in their initial proposal.

Start your application with “GOLD COAST” so I know you have read the complete brief.

Applications that do not include the real estate account links, 4-week plan and total monthly cost will not be considered.

That last section is important because it gives you a very easy filtering system: **no links + no four-week plan + no price = don't even respond.**