Promote Shopify Store for Sales

I’m looking for a results-driven marketer who can turn my friend’s Shopify store, https://rainbow-reflections.co.uk/, into a steady stream of sales. Our priority is simple: more purchases on the site.

Here’s what I already know I want to leverage:
• Influencers willing to feature or review the products.
• Short, eye-catching AI-generated videos that we can post organically and repurpose for paid boosts.

The core channels will be Instagram, TikTok and Facebook. If you have a proven system for identifying the right creators, negotiating collaborations, batching AI-powered reels, then tracking performance with Shopify analytics, Meta Business Suite or similar tools, I’d love to hear how you’d put it all together.

Deliverables I need to see:
1. A clear influencer shortlist with audience fit and projected reach.
2. Script or storyboard outlines for at least three AI-driven short videos.
3. A posting calendar covering the first four weeks.
4. Simple weekly reports showing clicks, conversions and ROI, with next-step recommendations.

I’m open to your creative flair as long as every tactic keeps the end goal—sales—front and center. Let me know your approach, timeframe, and any previous wins that match this brief.