Product Led Growth Marketing Manager
TypeFull-time job
LocationCanada, United States
Posted10 hours ago
About Cupix
Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive growth over the past few years, doubling our revenue year-over-year. Our flagship platform CupixWorks serves mid-market and enterprise clients, while our new SaaS product CupixVista is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.
The Opportunity
We're seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of CupixVista in 2026 and build our PLG engine from the ground up. This role will be instrumental in our expansion strategy, initially focusing on CupixVista's go-to-market and eventually scaling PLG methodologies across our entire customer portfolio. You'll work directly with our VPof Marketing and Product Owners and have significant autonomy to build and execute growth strategies that drive our ambitious customer acquisition goals.
Key Responsibilities
Product Launch & Go-to-Market
Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release
Develop and execute PLG playbooks for onboarding, activation, and conversion optimization
Create and manage in-product marketing campaigns and user journey touchpoints
Design and implement free trial strategies to maximize user acquisition and conversion
Growth Operations & Analytics
Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement
Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization
Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance
Conduct A/B tests across user journeys, messaging, and product experiences
Market Expansion & Customer Acquisition
Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
Create vertical-specific marketing campaigns and messaging frameworks
Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)
Collaborate with product team to identify and resolve activation and adoption barriers
Strategic Growth Planning
Develop PLG strategies for eventual application to existing CupixWorks customer base
Create scalable processes and systems to support rapid user base growth
Partner with sales team to optimize product-qualified lead (PQL) handoff processes
Build competitive intelligence and market positioning strategies for new market segments
Key Metrics to Own
User Acquisition: Monthly active users, trial sign-ups, organic growth rate
Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores
Conversion: Trial-to-paid conversion rates, upgrade rates, revenue per user
Retention: Churn rates, NPS scores, customer lifetime value
Growth Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods
Pipeline Contribution: Product-qualified leads generated, pipeline velocity, revenue attribution
Required Qualifications
4-7 years of experience in growth marketing, preferably in B2B SaaS
Proven track record launching and scaling PLG initiatives with measurable results
Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com
Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
Bachelor's degree in Marketing, Business, Engineering, or related field
Essential Skills
Technical & Analytical
Advanced proficiency with marketing automation platforms and product analytics tools
Strong skills and experience with data analysis and reporting
A/B testing methodology and statistical significance understanding
CRM reporting and lead scoring
Basic understanding of APIs and technical integrations
Marketing & Growth
PLG strategy development and execution
Conversion rate optimization and funnel analysis
Content marketing and demand generation
Digital advertising and SEM campaign management
User onboarding and lifecycle marketing
Communication & Collaboration
Excellent written and verbal communication skills
Ability to translate complex technical concepts for diverse audiences
Cross-functional collaboration with product, sales, and customer success teams
Project management and ability to work autonomously in a remote environment
Preferred Experience
Previous experience in construction technology, AEC (Architecture, Engineering, Construction), or other reality capture related markets
Familiarity with 3D visualization or reality capture technologies
Experience scaling PLG programs
Background with trial-based SaaS business models
Track record of successful product launches in technical markets
Perks & Benefits
Comprehensive Medical, Dental, & Vision Health Insurance.
401(k) Retirement Plan.
PTO, Paid holidays and sick leave.
Originally posted on Himalayas
Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive growth over the past few years, doubling our revenue year-over-year. Our flagship platform CupixWorks serves mid-market and enterprise clients, while our new SaaS product CupixVista is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.
The Opportunity
We're seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of CupixVista in 2026 and build our PLG engine from the ground up. This role will be instrumental in our expansion strategy, initially focusing on CupixVista's go-to-market and eventually scaling PLG methodologies across our entire customer portfolio. You'll work directly with our VPof Marketing and Product Owners and have significant autonomy to build and execute growth strategies that drive our ambitious customer acquisition goals.
Key Responsibilities
Product Launch & Go-to-Market
Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release
Develop and execute PLG playbooks for onboarding, activation, and conversion optimization
Create and manage in-product marketing campaigns and user journey touchpoints
Design and implement free trial strategies to maximize user acquisition and conversion
Growth Operations & Analytics
Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement
Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization
Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance
Conduct A/B tests across user journeys, messaging, and product experiences
Market Expansion & Customer Acquisition
Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
Create vertical-specific marketing campaigns and messaging frameworks
Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)
Collaborate with product team to identify and resolve activation and adoption barriers
Strategic Growth Planning
Develop PLG strategies for eventual application to existing CupixWorks customer base
Create scalable processes and systems to support rapid user base growth
Partner with sales team to optimize product-qualified lead (PQL) handoff processes
Build competitive intelligence and market positioning strategies for new market segments
Key Metrics to Own
User Acquisition: Monthly active users, trial sign-ups, organic growth rate
Activation & Engagement: Time-to-value, feature adoption rates, user engagement scores
Conversion: Trial-to-paid conversion rates, upgrade rates, revenue per user
Retention: Churn rates, NPS scores, customer lifetime value
Growth Efficiency: Customer acquisition cost (CAC), LTV:CAC ratios, payback periods
Pipeline Contribution: Product-qualified leads generated, pipeline velocity, revenue attribution
Required Qualifications
4-7 years of experience in growth marketing, preferably in B2B SaaS
Proven track record launching and scaling PLG initiatives with measurable results
Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com
Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
Bachelor's degree in Marketing, Business, Engineering, or related field
Essential Skills
Technical & Analytical
Advanced proficiency with marketing automation platforms and product analytics tools
Strong skills and experience with data analysis and reporting
A/B testing methodology and statistical significance understanding
CRM reporting and lead scoring
Basic understanding of APIs and technical integrations
Marketing & Growth
PLG strategy development and execution
Conversion rate optimization and funnel analysis
Content marketing and demand generation
Digital advertising and SEM campaign management
User onboarding and lifecycle marketing
Communication & Collaboration
Excellent written and verbal communication skills
Ability to translate complex technical concepts for diverse audiences
Cross-functional collaboration with product, sales, and customer success teams
Project management and ability to work autonomously in a remote environment
Preferred Experience
Previous experience in construction technology, AEC (Architecture, Engineering, Construction), or other reality capture related markets
Familiarity with 3D visualization or reality capture technologies
Experience scaling PLG programs
Background with trial-based SaaS business models
Track record of successful product launches in technical markets
Perks & Benefits
Comprehensive Medical, Dental, & Vision Health Insurance.
401(k) Retirement Plan.
PTO, Paid holidays and sick leave.
Originally posted on Himalayas
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