Premium Fashion Brand Identity Development

We are looking for a creative and experienced Brand Identity Designer to develop a distinctive, modern, and premium brand identity for our brand, an upcoming women's fashion label in India.

About the Brand

Our brand is a contemporary women's fashion brand focused on stylish, comfortable, and versatile office wear for modern Indian women.

Our target audience includes Gen Z and Millennial working professionals who appreciate understated elegance, quality, individuality, and timeless style.

Brand Personality

Modern, sophisticated, and minimalist

Elegant yet approachable

Premium but not overly luxurious

Confident, feminine, and contemporary

Timeless rather than trend-dependent

We want a brand identity that feels international, aspirational, and memorable, while subtly reflecting our Indian roots.

Scope of Work
We are looking for a complete, cohesive brand identity that includes:

Logo - It is already created

1. Visual Brand Identity

Brand colour palette

Typography system

Visual design elements and graphic patterns

Brand mood board and creative direction

Social media branding templates

Website branding elements for Shopify

Brand Guidelines

Comprehensive brand style guide

Logo usage and spacing rules

Colour codes and typography guidelines

Consistent visual identity across digital and physical touchpoints

Expected Deliverables
2–3 initial creative directions

Complete brand identity guidelines

Print-ready and digital-ready assets

Editable source files (AI, EPS, SVG, PDF, PNG)

Mockups demonstrating real-world brand applications

Full commercial usage rights for the approved original designs

Ideal Freelancer
We prefer designers who:

Have experience creating identities for fashion, lifestyle, beauty, or premium D2C brands.

Demonstrate strong typography and minimalist design skills.

Understand contemporary Indian and international fashion aesthetics.

Can create a cohesive brand system .

Have experience designing print-ready apparel labels and packaging.

What to Include in Your Proposal
Please share:

Your portfolio, particularly fashion or lifestyle branding projects.

Your approach to developing a brand identity.

Estimated timeline and project cost.

Number of concepts and revision rounds included.

Details of final deliverables and source files.

Our Goal

We are not looking for a beautiful logo. We want to build a recognisable, scalable, and timeless fashion brand identity that can grow with the brand across e-commerce, social media, packaging, and future retail experiences.