PPC Specialist

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.
We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.
Important: Previous experience in the mortgage industry is required.
Responsibilities

Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms

Create and implement paid advertising strategies to generate high-quality mortgage leads

Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry

Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI

Create and optimize ad copy, landing pages, and campaign structures

Monitor campaign performance and identify opportunities for improvement

Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools

Conduct A/B testing to improve campaign effectiveness

Analyze lead quality and collaborate with the sales team to improve lead generation results

Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies

Prepare regular performance reports and provide actionable recommendations

Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

Requirements

Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry

Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products

Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies

Experience generating mortgage leads through paid advertising

Strong analytical skills and the ability to optimize campaigns based on performance data

Experience with Google Analytics 4, Google Tag Manager, and conversion tracking

Understanding of advertising compliance requirements within the mortgage and financial services industry

Ability to work independently, take ownership of campaigns, and bring forward new ideas

Strong communication and problem-solving skills

What We Offer

Opportunity to work with a growing U.S. mortgage lending company

A dynamic and collaborative marketing environment

The opportunity to take ownership of paid advertising strategies and contribute directly to company growth

Competitive compensation based on experience

Remote work flexibility

Originally posted on Himalayas