Performance Marketing Specialist (Remote, Lahore, PKR Salary)

Client company introduction: 
A smart lead generation and marketing platform built to automate engagement and drive growth.
Position Overview
We are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI.
Key Responsibilities
Campaign Management

Execute and optimize mobile app install campaigns across Meta, Google, and TikTok

Manage budgets to maximize ROAS and minimize CPI

Run A/B tests on ad copy, creatives, audiences, and deep linking

Optimize for post-install events: registrations, purchases, subscriptions, retention

Analytics & Attribution

Use AppsFlyer or similar MMPs to track attribution and analyze user behavior

Implement deep linking and attribution models

Monitor KPIs: CPI, CPA, retention, ARPU, LTV, ROI

Provide data-driven recommendations to improve performance

Creative Development

Create mobile-first ad creatives: app preview videos, playable ads, vertical formats

Analyze creative performance and iterate based on data

Test and optimize app store assets in coordination with ASO

Optimization & Scaling

Monitor campaigns and make real-time optimizations

Scale successful campaigns while maintaining efficiency

Implement SDK integration, conversion tracking, and event mapping

Stay current with platform updates and privacy changes ATT, SKAdNetwork)

Required Qualifications

Experience: 2 to 4 years managing mobile app performance campaigns with proven results

Platform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok Ads

Analytics: Proficiency with AppsFlyer or similar MMPs

App Marketing: Understanding of mobile app funnel, user acquisition, and ASO

Creative Skills: Experience with mobile-first content creation (vertical videos, playable ads)

Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing Specialist1

Analytical: Strong problem-solving skills focused on mobile metrics

Preferred Qualifications

Meta Blueprint or Google Ads certifications

Experience with iOS and Android app marketing

Knowledge of mobile privacy frameworks ATT, SKAdNetwork)

Understanding of ASO and mobile retention campaigns

Experience with Apple Search Ads or other mobile ad platforms

Other Details:

Experience: 2 - 4 years
Work Timings: 10am-6pm
Work Days: Monday- Friday
Work Mode: Remote
Location: DHA Phase 3, Lahore

About HR Ways: "HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated or visit www.hrways.co to know more."

Originally posted on Himalayas