Performance Marketing Analyst for "Ash Theory" - 23/08/2026 11:10 EDT

Looking for a Performance Marketing Analyst for a new D2C garments brand (men’s & women’s wear) — brand name “Ash Theory”

Experience required: 5+ years in performance marketing / Meta Ads

Scope:

• Set up and manage Meta Ads (Facebook/Instagram) campaigns ; awareness, traffic, and conversion/sales campaigns
• Audience research and targeting for both men’s and women’s apparel segments
• Creative testing (ad copy, images/videos) and A/B testing
• Pixel/Conversions API setup for tracking (website or Shopify/Instagram checkout)
• Budget optimization and daily/weekly performance reporting (ROAS, CPC, CPA, CTR)
• Recommendations for scaling spend as the brand grows

Nice to have:

• Experience with fashion/apparel/D2C brands specifically
• Knowledge of Google Ads as a secondary channel
• Familiarity with Shopify or similar e-commerce platforms

Deliverables:

• Campaign setup, weekly performance reports, and monthly strategy review

Budget:

• Full-time: ₹40,000–50,000/month
• Part-time: ₹12,000–13,000/month
Timeline: immediate