Performance Marketer for ReadFast.live Ads

Project: Set up and manage Instagram Ads and Google Ads for ReadFast.live

I need a performance marketing freelancer to help launch and optimize paid ads for ReadFast.live, a free online speed-reading / RSVP reading tool that helps users read pasted text faster.

Scope of work:
- Review ReadFast.live and identify the best target audiences, keywords, and ad angles
- Set up or improve Google Ads campaigns, including Search campaigns for relevant intent keywords
- Set up Instagram / Meta ads campaigns for awareness, traffic, and user acquisition
- Write ad copy variations for both platforms
- Recommend simple landing page improvements that could increase conversion
- Configure basic conversion tracking or advise exactly what needs to be installed
- Create an initial testing plan with budget allocation, audiences, keywords, and creative concepts
- Monitor early performance and provide clear weekly recommendations

Ideal freelancer:
- Experience with Google Ads and Meta / Instagram Ads for SaaS, apps, tools, education, productivity, or consumer web products
- Able to work with small startup budgets and prioritize learning quickly
- Strong copywriting and keyword research skills
- Comfortable explaining campaign structure, results, and next steps in plain English

Please include:
- Examples of similar campaigns you have run
- Your recommended first 2-week testing plan
- What budget range you suggest for initial testing
- What access or assets you would need from me

Goal: drive relevant visitors to ReadFast.live, learn which audiences and messages convert best, and build a repeatable paid acquisition setup.