Optimize Klaviyo for Product Conversions

I need a sharp Klaviyo mind to dig into my lists, pull out real audience insights, and turn more subscribers into paying customers. The single metric that matters is overall conversion rate, and the conversion action we track is a completed product purchase.

Here’s the flow I have in mind. You start with a full account audit—lists, segments, flows, campaigns, benchmarks. From that data dive I expect clear behavioural segments based on actions taken: who browses repeatedly but never buys, who abandons carts, who hasn’t opened in months, and so on. Those insights should guide new or re-worked flows, dynamic content, and targeted offers that speak directly to each group.

Key deliverables
• Audit report with screenshots and a prioritised optimisation roadmap
• Behaviour-based segments built and saved in Klaviyo
• Updated or freshly built flows and campaigns, fully documented
• A/B testing plan focused on subject lines, send times, offers, and creative blocks
• Performance dashboard tracking conversion-to-purchase so we can see uplift at a glance

Everything must stay compatible with my Shopify-Klaviyo setup; any custom events or properties you add need to play nicely with that integration. We’ll judge success after two full send cycles—hitting at least a 10%+ lift in purchase conversion will signal the job is done right.

Show me previous wins where behaviour-driven email work moved revenue, and let’s get started.