NZ & AU Web Design Leads

I want to turn my free website-design offer into a steady flow of qualified leads from every region across New Zealand and Australia. All creative assets, regional landing pages, and messaging sequences are ready; what remains is the hands-on marketing automation work that ties everything together.

The core channels in play are:
• Email campaigns
• Social media
• Search engines

Zendesk is my preferred automation hub, so every workflow, trigger, tag, and report must be built natively (or through approved integrations) inside that platform.

Key tasks I need completed:
1. Configure regional segmentation inside Zendesk, mapping contacts to the correct NZ or AU territory.
2. Build email nurture flows with dynamic content blocks that reference the visitor’s city or state.
3. Connect paid and organic social campaigns to the same contact records, ensuring attribution is captured.
4. Set up search-engine remarketing audiences and push them into the Zendesk database.
5. Implement lead-scoring rules that surface hot prospects for immediate outreach.
6. Produce a single dashboard that tracks open rates, click-throughs, cost per lead, and conversion to booked call.

Acceptance criteria
• At least one live, automated campaign per region, actively collecting leads.
• All data points flow into Zendesk without manual uploads.
• Real-time reporting verifies attribution across email, social, and search.

Once the framework is proven on the first two regions, we replicate it to the remaining territories and scale.