North American B2B T-Shirt Trend Analysis

I need a concise, data-driven snapshot of today’s B2B T-shirt market in North America, drilling down specifically into consumer behavior trends that influence purchase decisions. The end goal is to know what corporate buyers, event organizers, resellers, and other wholesale customers are really asking for right now—styles, fabrics, sustainability expectations, order volumes, turnaround times, and any new buying patterns that have emerged post-pandemic.

To make the findings immediately actionable, please structure the research around:
• Verified statistics on shifting buyer personas and their key decision factors
• Evidence of emerging design or material preferences (e.g., recycled blends, performance fabrics)
• Seasonal or event-driven spikes in demand and how lead times are changing
• Insight into how purchase channels (direct, distributors, online platforms) are evolving
• Clear indicators of price sensitivity versus value-added features such as customization or eco credentials

Deliverables
1. Executive summary (1–2 pages) highlighting the most impactful consumer behavior insights
2. Full report with citations, charts, and a short commentary section that translates the data into strategic recommendations for a T-shirt supplier targeting B2B clients
3. Spreadsheet of raw data sources and references for transparency and future updates

Acceptance criteria: insights must be based on 2023-2024 data, cite at least five reputable sources (industry reports, trade associations, or large-scale surveys), and present North America-specific numbers wherever available.