Niche Google Search Ads Setup -- 2

I’m ready to launch our very first Google Search Ads campaign, but only if every click is laser-focused on the right people. The product is sold B2B, so the ads must reach businesses in a specific industry, not a broad consumer audience.

Phase 1 goals
• Manually set up a new Search campaign inside Google Ads, including granular keyword groups, match types, negatives, and ad copy written for our niche.
• Build airtight audience constraints so impressions appear only to decision-makers inside our target industry.
• Install and test conversion tracking: a conversion is recorded when someone clicks our “Send WhatsApp” button and then sends the first WhatsApp message.
• Configure reporting so we can learn which keywords, ads, and bids drive those WhatsApp messages.
• Generate at least 30 recorded conversions within 30 days so we have enough data to optimise or scale.

What I’ll provide
– Access to keywords like exact, phrase and negative
– Details on the industry we’re targeting and landing page URLs.

What I expect back
– Fully setting campaign ready to go live, with clear documentation of every setting.
– Verified tag implementation showing test conversions firing correctly.
– A short optimisation roadmap outlining how you’ll iterate once the 30-conversion threshold is met.

If you’re comfortable tightening audience filters, tracking WhatsApp events, and steering manual bidding by the numbers, I’d love your help getting this off the ground.