NGO Awareness Digital Marketing Campaign

I run a Gurgaon-based NGO and need a results-oriented digital marketing push that puts our cause in front of far more people. The priority is simple and singular: raise public awareness of the organisation and its impact.

Refer Website - nayasaweragurgaon.org

To do that, I want you to concentrate your effort where it matters most—social media and search engines. I’m open to whichever social channels you feel will move the needle fastest (Facebook, Instagram, Twitter or others) as long as the approach is data-driven and designed for measurable reach and impressions. On the search side, I’m looking for both on-page and off-page tactics that position us prominently for mission-related keywords in Google and other major engines.

Deliverables I expect:
• A concise strategy document outlining campaign phases, target audiences and key messages
• Creative assets or content calendars for the chosen social platforms
• SEO plan covering keyword research, technical tweaks and backlink opportunities
• Transparent reporting dashboards that show growth in visibility and engagement week by week

I’m ready to move quickly, so please outline how you’ll tackle each deliverable, the tools you favour (Google Analytics, Meta Business Suite, SEMrush, etc.) and the timeframe you need to get us noticed.