Moro con Pescado Local Sales Plan

I’m looking for a clear, actionable strategy that will lift the sales volume of my signature dish, Moro con pescado, among local customers. The entire focus is on online marketing—social media, search, and any geo-targeted tactics that can put the plate in front of hungry people nearby and turn clicks into orders.

Here’s what I need from you:
• A concise analysis of the current local online landscape for Caribbean or rice-and-fish dishes, identifying quick-win channels.
• A step-by-step 90-day rollout plan covering creative angles, recommended platforms (Facebook, Instagram, Google, TikTok, etc.), posting cadence, and ad spend ranges.
• Engagement hooks—promotions, limited-time offers, or influencer partnerships—that fit a neighborhood audience and stay true to the dish’s heritage.
• Simple KPIs (reach, engagement, conversions) and an easy way for me to track results week by week.

Acceptance criteria: the plan must be specific to my city, cost-conscious, and immediately executable with clear measurement points.

If you have experience boosting localized food sales through digital channels, I’d love to see how you would tackle this.