Modernise Kernow Roast Co. Website
Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted1 hour ago
Modernise the Kernow Roast Co. website to improve flow, customer experience, and commercial clarity while retaining the existing brand identity, logo, and corporate colours. Focus on clear pathways for Rent, Lease, and Buy options alongside detailed product information.
1. Structure & Information Architecture
• Clear primary navigation: Machines, Solutions (Rent / Lease / Buy), Coffee & Consumables, Services, About, Contact
• Homepage that quickly directs users to the right option (Rent, Lease, or Buy) with strong CTAs
• Dedicated Solutions pages with benefits, calculators or package builders, and quote forms
• Individual machine/product pages with specifications, use cases, financing options, and related coffee recommendations
• Logical user flow from awareness → option selection → detailed product → quote/enquiry
• Mobile-first layout with generous whitespace and reduced redundancy
2. Brand Identity
• Retain the existing Kernow Roast Co. logo exactly (transparent, correctly proportioned, and properly placed)
• Preserve and refine the current corporate colour palette (lighter browns/creams for primary elements; darker browns for hover/accent states)
• Consistent typography, spacing, and visual tone across all pages
• Premium yet approachable feel — inspired by Coffetek’s sleek simplicity and Redber’s commercial clarity
• High-quality photography of actual machines (e.g. Coffetek Vitro series) in real business settings
3. SEO & User Flow
• Logical heading structure (H1–H3) and clear internal linking between solutions and product pages
• Optimised page titles, meta descriptions, and URL structure for commercial search intent
• Structured data where appropriate (Product, FAQ, LocalBusiness)
• Fast-loading pages with optimised images and good Core Web Vitals
• Content that supports both SEO and conversion (benefit-led copy, clear next steps)
• Tracking for key actions: quote requests, phone clicks, form submissions, and shop purchases
4. Options & Detailed Products
• Prominent, equal presentation of Rent, Lease, and Buy options with clear benefits for each
• Interactive tools (rental package builder, lease calculator) where useful
• Detailed machine pages covering specs, capacity, features, ideal use cases, and financing paths
• Strong link between machine selection and coffee supply / consumables
• Trust signals: service guarantees, support details, client examples, and local presence
• Streamlined quote and contact pathways with factual contact details
1. Structure & Information Architecture
• Clear primary navigation: Machines, Solutions (Rent / Lease / Buy), Coffee & Consumables, Services, About, Contact
• Homepage that quickly directs users to the right option (Rent, Lease, or Buy) with strong CTAs
• Dedicated Solutions pages with benefits, calculators or package builders, and quote forms
• Individual machine/product pages with specifications, use cases, financing options, and related coffee recommendations
• Logical user flow from awareness → option selection → detailed product → quote/enquiry
• Mobile-first layout with generous whitespace and reduced redundancy
2. Brand Identity
• Retain the existing Kernow Roast Co. logo exactly (transparent, correctly proportioned, and properly placed)
• Preserve and refine the current corporate colour palette (lighter browns/creams for primary elements; darker browns for hover/accent states)
• Consistent typography, spacing, and visual tone across all pages
• Premium yet approachable feel — inspired by Coffetek’s sleek simplicity and Redber’s commercial clarity
• High-quality photography of actual machines (e.g. Coffetek Vitro series) in real business settings
3. SEO & User Flow
• Logical heading structure (H1–H3) and clear internal linking between solutions and product pages
• Optimised page titles, meta descriptions, and URL structure for commercial search intent
• Structured data where appropriate (Product, FAQ, LocalBusiness)
• Fast-loading pages with optimised images and good Core Web Vitals
• Content that supports both SEO and conversion (benefit-led copy, clear next steps)
• Tracking for key actions: quote requests, phone clicks, form submissions, and shop purchases
4. Options & Detailed Products
• Prominent, equal presentation of Rent, Lease, and Buy options with clear benefits for each
• Interactive tools (rental package builder, lease calculator) where useful
• Detailed machine pages covering specs, capacity, features, ideal use cases, and financing paths
• Strong link between machine selection and coffee supply / consumables
• Trust signals: service guarantees, support details, client examples, and local presence
• Streamlined quote and contact pathways with factual contact details
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