Modern Vibrant Logo & Branding

Deepcenter is relaunching its online beauty platform and I want a fresh, modern identity that bursts with bold, vibrant colour. The primary deliverable is a logo that feels current and memorable; from there I also need a compact brand system—colour palette, typography pairing and quick-reference usage guide—so the look stays consistent across web, social and print.

Style direction
• Modern aesthetic is non-negotiable. Clean lines, balanced negative space and a sense of forward motion are key.
• Colour should be unapologetically vivid. Think saturated tones that pop on screen while still reproducing well in print.
• I’m open on the actual graphic approach—icon-led, pure typography or an abstract mark could all work as long as the final lock-up is distinctive and scalable.

Deliverables
1. Primary logo in vector format (AI, EPS, SVG) plus PNGs at common sizes.
2. Colour palette with HEX, RGB and CMYK codes.
3. Font recommendations (Google Fonts or licensed) with hierarchy guidelines.
4. One-page style sheet demonstrating logo placement, safe zones and basic dos & don’ts.
5. Social avatar and favicon crops.

Acceptance criteria
• Logo reads clearly at 24 px as well as poster size.
• Palette meets WCAG AA contrast for body text over brand backgrounds.
• Final files organised in a logical folder structure and delivered via a single ZIP.

Please include a brief note on your creative process and two or three relevant examples when you bid so I can see how you handle vibrant colour and modern styling. Excited to see how you bring Deepcenter’s new look to life!