Modern Logo & Brand Guidelines

I’m refreshing our visual identity and need a polished, modern logo that combines text with a distinctive symbol. The palette should feel bright and vibrant, immediately signalling energy and approachability.

Once the logo is signed off, I want a lean set of brand guidelines so anyone on the team can apply the new look consistently. That document should outline colour values, typeface pairings, clear-space and sizing rules, plus quick-start examples for web, print and social media.

We want the logo to look exactly like the one attached using the colour ways on the samples on the right using aqua

Deliverables
• Primary logo: vector AI & SVG, plus high-res PNG and JPEG
• Colour palette: RGB, CMYK, HEX, Pantone codes
• Typography recommendations with hierarchy samples
• Usage guidelines PDF (logo spacing, minimum size, do/don’t examples)
• One-page quick reference sheet for internal teams

Acceptance criteria
• Logo reflects a modern aesthetic, uses both text and symbol, and stays within the agreed bright/vibrant palette
• Files open cleanly in Adobe Illustrator without missing elements or fonts
• Colour codes in the guidelines match the artwork exactly

That’s the full scope—concise, but with enough detail to keep every touchpoint on brand.