Minimalist Clothing Brand Logo Design

I’m launching a new clothing brand and need a sleek, modern logo that stays true to minimalist principles. The palette is fixed: a crisp black-and-white foundation with a single pop of yellow to draw the eye. The mark must combine both text and a simple icon so the two elements can stand together or work independently on tags, packaging and social banners.

Keep the lines clean, avoid unnecessary detail and ensure the logo reads clearly whether it’s embroidered on a cap or stretched across a billboard. It should also reproduce flawlessly in solid black or reversed white.

Deliverables
• Editable vector file (AI)
• High-resolution transparent PNG
• Hex, RGB and CMYK codes for black, white and the chosen yellow

The project is complete once the AI file opens with no missing fonts, the PNG is at least 3000 px wide and the design meets the colour and style guidelines above.