Micro-Influencer Awareness Campaign

I’m planning an outreach push that will tap into engaged micro-influencers (1 K–100 K followers) across Instagram and YouTube to amplify brand awareness for our newest product line. I already have clear messaging pillars and creative assets; what I need now is a specialist who can turn those materials into a coordinated campaign that feels authentic to each creator’s style while still keeping us on-brand.

Scope of work
• Build a short-list of micro-influencers whose audiences match our target persona, prioritising strong engagement rates over follower count.
• Manage outreach, negotiation and onboarding, ensuring deliverables include at least one in-feed post and one Story/Reel or YouTube Short per creator.
• Supply each influencer with a condensed brief, brand guidelines and posting calendar, then track that content goes live on schedule.
• Monitor performance in real time, compile weekly awareness metrics (impressions, reach, mentions, sentiment) and wrap with a concise insights deck so I can present results internally.

Acceptance criteria
• Minimum 15 influencers activated within the first month.
• Combined potential reach ≥ 500 K and average engagement rate ≥ 3 %.
• Branded hashtag usage consistency across all live posts.
• Final report delivered within seven days of the last post.

If you’ve run micro-influencer programmes on Instagram and YouTube before and can show measurable brand-lift results, let’s talk timelines and next steps.