Meta Paid Ads Strategist + Buyer- Mainland US
TypeFull-time job
LocationUnited States
Posted4 hours ago
A Quick Note Before You Apply
Candidates must be based in the United States and authorized to work without sponsorship.
About RR Digital
RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.
We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.
We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.
About the Role
As a Media Buyer, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta platforms, with opportunities to support additional channels such as Google Ads and other paid social platforms.
You’ll work closely with our Paid Advertising team to develop campaign concepts, identify target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive results for our law firm clients.
This is a highly hands-on role for someone who enjoys diving into data, solving problems independently, and taking ownership of campaign success.
What You’ll Do
Develop campaign plans based on client goals, target audiences, and budget allocations
Build, launch, and manage paid advertising campaigns primarily across Meta platforms
Monitor campaign performance daily and make data-driven optimization decisions
Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
Scale successful campaigns while maintaining efficiency and profitability
Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
Partner with Paid advertising team members to provide performance-based recommendations and insights
Troubleshoot tracking, attribution, conversion, and pixel-related issues
Maintain accurate campaign setup, budget management, and reporting processes
Identify emerging trends, platform changes, and growth opportunities
Present campaign performance insights and recommendations to internal stakeholders and clients
Conduct independent research to uncover new opportunities, tactics, and best practices
Requirements
Required Qualifications
5+ years of experience managing paid media campaigns
Experience with campaign attribution, conversion tracking, and performance reporting
Hands-on experience with Meta Ads Manager and paid social advertising
Experience scaling lead generation campaigns while maintaining efficiency targets
Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
Experience analyzing campaign performance and making data-driven optimization decisions
Strong understanding of lead generation and demand generation marketing
Strong analytical, organizational, and problem-solving skills
Ability to work independently, take initiative, and proactively solve problems
Proven ability to manage multiple campaigns and priorities simultaneously
Excellent attention to detail and commitment to accuracy
Strong communication and collaboration skills
Preferred Qualifications
Experience managing mass tort advertising campaigns
Experience with class action advertising campaigns
Experience marketing legal services or working within highly regulated industries
Agency experience managing multiple client accounts
Additional Plus Factors
Experience with Google Ads
Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms
Who You Are
Detail-oriented and highly organized
Naturally curious and eager to learn
Confident in your expertise while remaining open to feedback and collaboration
Self-motivated and accountable
Strategic thinker who can connect data to business outcomes
Comfortable taking initiative and researching solutions independently
Passionate about continuous testing, learning, and optimization
What Success Looks Like
Campaigns are launched accurately and on schedule
Performance consistently improves through thoughtful optimization and testing
Opportunities for growth and scale are proactively identified
Reporting is accurate, actionable, and delivered on time
Issues are identified and resolved before they become larger problems
Strong collaboration with peersClients receive measurable results that support their business goals
Ability to accurately convey results, issues, successes, and general key updates to clients
Benefits
401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote
Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.
Originally posted on Himalayas
Candidates must be based in the United States and authorized to work without sponsorship.
About RR Digital
RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.
We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.
We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.
About the Role
As a Media Buyer, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta platforms, with opportunities to support additional channels such as Google Ads and other paid social platforms.
You’ll work closely with our Paid Advertising team to develop campaign concepts, identify target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive results for our law firm clients.
This is a highly hands-on role for someone who enjoys diving into data, solving problems independently, and taking ownership of campaign success.
What You’ll Do
Develop campaign plans based on client goals, target audiences, and budget allocations
Build, launch, and manage paid advertising campaigns primarily across Meta platforms
Monitor campaign performance daily and make data-driven optimization decisions
Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
Scale successful campaigns while maintaining efficiency and profitability
Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
Partner with Paid advertising team members to provide performance-based recommendations and insights
Troubleshoot tracking, attribution, conversion, and pixel-related issues
Maintain accurate campaign setup, budget management, and reporting processes
Identify emerging trends, platform changes, and growth opportunities
Present campaign performance insights and recommendations to internal stakeholders and clients
Conduct independent research to uncover new opportunities, tactics, and best practices
Requirements
Required Qualifications
5+ years of experience managing paid media campaigns
Experience with campaign attribution, conversion tracking, and performance reporting
Hands-on experience with Meta Ads Manager and paid social advertising
Experience scaling lead generation campaigns while maintaining efficiency targets
Experience with reporting and analytics platforms such as Looker Studio, Domo, Tableau, or Power BI
Experience analyzing campaign performance and making data-driven optimization decisions
Strong understanding of lead generation and demand generation marketing
Strong analytical, organizational, and problem-solving skills
Ability to work independently, take initiative, and proactively solve problems
Proven ability to manage multiple campaigns and priorities simultaneously
Excellent attention to detail and commitment to accuracy
Strong communication and collaboration skills
Preferred Qualifications
Experience managing mass tort advertising campaigns
Experience with class action advertising campaigns
Experience marketing legal services or working within highly regulated industries
Agency experience managing multiple client accounts
Additional Plus Factors
Experience with Google Ads
Familiarity with TikTok, Reddit, LinkedIn, Snapchat, or X advertising platforms
Who You Are
Detail-oriented and highly organized
Naturally curious and eager to learn
Confident in your expertise while remaining open to feedback and collaboration
Self-motivated and accountable
Strategic thinker who can connect data to business outcomes
Comfortable taking initiative and researching solutions independently
Passionate about continuous testing, learning, and optimization
What Success Looks Like
Campaigns are launched accurately and on schedule
Performance consistently improves through thoughtful optimization and testing
Opportunities for growth and scale are proactively identified
Reporting is accurate, actionable, and delivered on time
Issues are identified and resolved before they become larger problems
Strong collaboration with peersClients receive measurable results that support their business goals
Ability to accurately convey results, issues, successes, and general key updates to clients
Benefits
401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote
Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship requirements. At this time, RR Digital is unable to provide visa sponsorship or employment-based immigration support for this role.
Originally posted on Himalayas
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