Meta Lead-Gen Ads Manager

I run a software training and placement consultancy and need someone who can take full ownership of our advertising on Facebook and Instagram. Your sole focus will be campaign creation, optimisation, and ongoing management aimed squarely at generating qualified leads from job seekers interested in upskilling or career shifts.

What I need from you
• Set up and structure a complete campaign framework in Meta Ads Manager, including pixels, events, and conversion tracking.
• Research and refine targeting so our ads consistently reach motivated job seekers.
• Write and test multiple ad variations, manage budgets, tweak bids, and scale winning creatives.
• Deliver clear weekly reports that show cost per lead, lead quality metrics, and next-step recommendations.

If you already create visuals or handle page content, great, but the priority here is performance advertising. Demonstrated success running lead-gen funnels for education, training, or recruitment brands will stand out.

I’m ready to move quickly, so please outline relevant past results and the first things you would do in the opening week to drive quality leads.