Meta & Google Ad Setup

My ad accounts are live and the funnel pages are already in place—I now need an experienced paid-media specialist to build out the campaigns that will drive qualified traffic to those pages.

Scope
• Create and structure campaigns and ad sets in both Google Ads and Meta (Facebook + Instagram) with Website traffic as the primary objective.
• Develop interest-based targeting frameworks that align with our offer and messaging; no custom lists are available at this stage.
• Craft responsive search, display, and social ad variations (copy and basic image recommendations are welcome, but the focus is on campaign architecture).
• Configure tracking (UTM parameters, pixel/event check) to ensure accurate funnel attribution.
• Hand over a clean, easy-to-scale account structure with naming conventions and brief rationale for each audience and placement choice.

Acceptance Criteria
1. Campaigns go live with no policy violations.
2. Events fire correctly through Google Tag Manager and Meta Events Manager.
3. Clear documentation highlights budgets, bid strategies, audiences, and next-step optimisation notes.