Meta Ads Sales Conversion Campaign

I sell T-shirts through my own website and social media pages, and I’m ready to push hard on Meta Ads to turn traffic into real sales. The account is already live; what’s missing is a data-driven performance marketer who can translate my product story into profitable campaigns on Facebook and Instagram.

The assignment covers the full funnel: researching audiences that match my buyers, structuring campaigns for maximum ROAS, installing and troubleshooting the Meta Pixel and conversion API, and refining creative so each ad speaks directly to purchase intent. Continuous optimisation matters to me more than flashy reach numbers; I want clear reporting that shows exactly how spend turns into revenue.

Deliverables I expect:
• Campaign strategy document outlining audiences, objectives, and budget split
• Build-out of ad sets and creatives inside Ads Manager, fully tagged for tracking
• Pixel/CAPI verification on my website plus custom events for add-to-cart and purchase
• Weekly performance summary with next-step recommendations

I’m presently selling only through my website and social channels, but I’m open to additional placements if that will accelerate conversions. Please bring evidence of past sales-driven Meta campaigns, the tools you use for optimisation, and the ROAS benchmarks I should realistically aim for.