Meta Ads Lead Generation Specialist
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted55 minutes ago
I am ready to launch a focused Meta advertising campaign with one clear objective—generate quality consumer leads. The funnel will rely on Facebook Lead Ads that capture three data points only: name, email and phone number.
Here’s the scope as I see it:
• Campaign setup inside Ads Manager, including audience research, pixel/events review and lead form creation that requests the exact fields above.
• Compelling copy and creative variations (static, carousel or short-form video—whichever you judge most effective) followed by A/B testing to quickly surface winners.
• Daily performance checks for the first week, then ongoing optimisation—budget shifts, bid adjustments, negative feedback mitigation and expansion into look-alike or retargeting segments once baseline CPL targets are hit.
• Clear reporting in a shared dashboard so I can see spend, impressions, CPL and lead quality at a glance.
The campaign is considered successful when we have a steady flow of verified consumer leads that meet our cost per lead goal and are ready for immediate follow-up.
Here’s the scope as I see it:
• Campaign setup inside Ads Manager, including audience research, pixel/events review and lead form creation that requests the exact fields above.
• Compelling copy and creative variations (static, carousel or short-form video—whichever you judge most effective) followed by A/B testing to quickly surface winners.
• Daily performance checks for the first week, then ongoing optimisation—budget shifts, bid adjustments, negative feedback mitigation and expansion into look-alike or retargeting segments once baseline CPL targets are hit.
• Clear reporting in a shared dashboard so I can see spend, impressions, CPL and lead quality at a glance.
The campaign is considered successful when we have a steady flow of verified consumer leads that meet our cost per lead goal and are ready for immediate follow-up.
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