Meta Ads Lead Generation Campaign

I need a Meta ads specialist who can design and manage a high-converting lead generation campaign focused on driving qualified sales enquiries. The entire journey will stay inside Facebook and Instagram: users tap the ad, open an instant lead form, and submit their name, phone number, plus answers to a few short qualifying questions.

Here is what I expect:

• Campaign strategy that aligns with my primary goal of “Get more sales or leads.”
• Creation of the instant form (fields: name, phone, custom qualifying questions) and linkage to my CRM or an easy-to-export spreadsheet.
• Audience research, detailed targeting, and creative ad variations tested through Ads Manager.
• Ongoing optimisation—budget pacing, bid adjustments, and copy/creative tweaks—to lower cost per lead while maintaining quality.
• Clear weekly reports showing impressions, clicks, CPL, and lead quality insights.

You should be comfortable with Meta Business Suite, Ads Manager, pixel or Conversions API where relevant, and have a proven track record of similar lead-form campaigns. Once the campaign is live and stable, I’d like at least two optimisation cycles and a hand-off document so I can continue scaling confidently.