Meta Ads Expert Needed for Shopify Store (Sales & ROAS Focus)

My brand-new Shopify store is live, the product pages are built, and now I’m eager to switch on paid traffic that actually converts. The priority is simple: drive purchases and keep Return on Ad Spend healthy from day one.

I’m looking for someone who lives inside Meta Ads Manager and can craft, launch, and optimise campaigns that turn cold audiences into paying customers. Although most people default to Facebook or Instagram, I’d like to start on YouTube and I’m happy to hear your recommendations on whether to expand to other Meta placements once we see traction.

Here’s what I need from you:
• An end-to-end strategy tailored for a just-launched store, including audience research, funnel structure, and creative direction.
• Proper tracking set-up (Shopify Pixel / CAPI) so every sale is attributed and ROAS can be measured accurately.
• Creation and scheduling of ad creatives and copy that speak to my target customer.
• Ongoing optimisation—testing audiences, adjusting bids, pausing under-performers, and scaling winners.
• Clear weekly reports outlining spend, sales generated, and next steps.

If you’ve taken fresh Shopify stores from zero to profitable sales through Meta advertising—and you’re comfortable experimenting with YouTube as the first channel—let’s talk. Show me examples of campaigns where you improved sales and ROAS, and outline how you’d tackle the first 30 days.

I am looking for an experienced Meta Ads specialist to manage Facebook and Instagram advertising for my Shopify store.
The goal is to increase profitable sales, improve ROAS, and scale the business.
Responsibilities:
Audit my Shopify store and Meta Ads account.
Install and verify Meta Pixel & Conversion API (if needed).
Research target audiences.
Create high-converting ad campaigns.
Test different creatives and audiences.
Optimize campaigns daily.
Scale winning campaigns.
Provide weekly performance reports.
Requirements:
Proven experience managing Meta Ads for Shopify/eCommerce brands.
Portfolio or case studies showing results.
Experience with Pixel, Conversion API, and Shopify integration.
Knowledge of retargeting, lookalike audiences, and creative testing.
Good communication.
Goal:
Generate consistent profitable purchases while maintaining a healthy ROAS.
Please include:
Previous Shopify brands you've worked with.
Monthly ad spend you've managed.
Best ROAS you've achieved.
How you would approach a new clothing/accessories brand.
Skills Required
Facebook Marketing
Instagram Marketing
Meta Ads
Shopify
Shopify Development
Digital Marketing
Internet Marketing
Advertising
Social Media Marketing
Conversion Rate Optimization
Google Analytics (optional)