Meta Ads Conversion & Retargeting Setup

My Meta pixel is already installed on Wix and the ad creatives are queued, but I still need the final pieces in place before I hit “publish.” Specifically, I have no working conversion tracking yet and I want to monitor both event sign-ups and course enrollments as separate conversion events. In addition, I have not built any custom audiences, so there is currently no retargeting for visitors who browse but leave without purchasing.

Here’s what I’d like from you:

• Walk me through, recorded, the exact steps in Meta Events Manager to create and test two conversion events—one tied to the event signup form, the other to the course enrollment checkout—so that I can see accurate results inside Ads Manager.

• Show me how to connect those events properly inside the Wix dashboard (using the native integration or custom code, whichever you believe is more reliable) and verify the trigger with the Meta Pixel Helper.

• Build the first round of custom audiences: website visitors in the past 30 days, visitors who initiated checkout but did not complete, and look-alikes where appropriate. Explain the logic behind each audience so I’m comfortable tweaking them later.

• Provide a concise cheat-sheet I can reference for refreshing audiences, adjusting attribution settings, and troubleshooting when conversions stop firing.

If you’re experienced with Wix + Meta Ads and can demonstrate previous success getting conversion signals and retargeting to work smoothly, I’m ready to get started right away.

I have run loads of ads before, it's only the tracking setup I need help with. In a step by step doc or a vieo I can pause. NOT live, as I'll forget everything.