Meta Ads Campaign for High-Profit Gifts

I’m ready to scale Royalstuffs by turning Meta into a steady sales engine. The single, clear objective is more purchases on our Shopify site, not just traffic or messaging. To make the fastest impact, we’ll begin with our highest-margin SKUs—items that shoppers often choose as gifts.

Here’s what I need from you:

• Research-driven audience building that pinpoints gift buyers—think look-alike lists from past purchasers, stacked with detailed interest/behavior layers that flag “gifting” intent.
• A complete funnel of Facebook and Instagram ads—static, carousel, Reels—paired with concise copy that highlights gifting value while keeping the AOV high.
• Pixel and Conversions API verification so every sale is captured for optimization.
• Ongoing testing of creatives, placements, and bidding until we hit our target ROAS, with clear reports each week.

Acceptance criteria:
• Campaign launches within seven days of project start.
• First-week metrics show at least 2X account-level ROAS improvement over my current benchmark.
• All creatives and audiences delivered back to me in an organized folder for future use.

If you have proven Meta e-commerce wins—especially in the gift or premium product space—let’s talk.