Meta Ads Campaign for Apparel Brand

During my Digital Marketing course, I executed a hands-on Meta Ads campaign for a fictional D2C apparel brand called Unleavables, which specialized in oversized t-shirts with a quirky "Cat Lover" theme. The primary objective of the campaign was to increase website traffic and brand visibility, specifically targeting potential customers in Mumbai and Pune. With a modest budget of ?800, hrough this Meta Ads campaign project for the Unleavables brand, I gained valuable hands-on experience in digital marketing. I learned how to create a structured media plan aligned with specific objectives, such as increasing website traffic within a defined budget. I understood the importance of audience segmentation, particularly how to use Core, Custom, and Local Audiences effectively to reach the right users. I also gained practical knowledge in campaign setup on Meta Ads Manager, selecting the right campaign objective, budgeting, and performance tracking. Additionally, I developed skills in creative