Medical Product Description Writing

I’m refreshing the website for my healthcare store and now need concise, evidence-based product descriptions that convert. The focus is on two categories:

• Orthopaedic shoes
• Diabetes-friendly diet items (meal plans, snacks and supplements that support glycaemic control)

Each description should:

1. Explain the clinical benefit in plain language while remaining scientifically accurate.
2. Reference relevant guidelines or studies where appropriate (e.g., ADA, Podiatry associations).
3. Follow FDA/FTC wording rules—no unsubstantiated disease-cure claims.
4. Stay SEO-aware: natural use of keywords such as “orthopaedic footwear”, “diabetes diet”, “pressure-relief shoes”, etc., without keyword stuffing.
5. Maintain a warm, reassuring tone suited to patients and caregivers.

I’ll supply product specs, images and any existing marketing copy. You’ll research comparable products, craft the copy (around 120-150 words each), and return it in a spreadsheet with fields for headline, short blurb and long description.

Acceptance criteria
• Readability score ≤ 8th-grade level (Hemingway or similar).
• Zero factual errors; citations listed in a separate column.
• Grammarly or equivalent score ≥ 95.
• Final text ready to paste into Shopify.

If you have experience in medical device or nutrition copywriting and can turn this around quickly, let’s talk timelines.