Marketing Data Analyst (Real Estate)

About Expedock

We are a tech-enabled workforce augmentation platform leveraging top 1% offshore talent & cutting edge technology to enable businesses to unlock their full potential.
Who We Need
This role sits within our client's Lettings and Marketing Team, and owns the data and insight backbone of the advertising, phasing, and communications activity across the student portfolio. You'll sit at the intersection of data analysis and marketing, turning numbers into decisions that help our homes get seen, phased, and let well. Reporting into the Head of Lettings and Marketing, you will work closely with the Lettings Operations Manager.
Key Responsibilities
Advertising Management
Identify which the best platforms to advertise our properties are, by completing marketing research and analysing performance of platforms previously used.

Set up adverts and manage the phasing of adverts where required, using market research and city knowledge to support decision making

Track and report on third party advertising platforms, including return on investment (ROI) analysis, new platform opportunities and listing performance

Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change

Audit advertising data quality within the CRM system

Maintain and optimise all of our online advertising systems, including our website and Google adverts

Keep our internal tracking systems up to date and accurate

Provide management reports on ROI and other KPIs

Market Research
Analyse competitor listing strategy, and pricing, and lease up velocity

Make recommendations for B&B’s listing strategy and pricing

Analyse enquiries, viewings, reservation requests versus historical performance and identify any trends in the data that can influence decision making

Provide management reports on market research findings and recommendations

Tenant Communications
Be the key point of contact with our existing customers to help them navigate the lettings season, to include:
Informing tenants of the viewings process and strategy

Keeping tenants up to date on the lettings progress of their property

Working with the Customer Services team to report and resolve any issues that arise during the lettings season

Support the Head of Department in navigating through the first year of tenancies impacted by the Renters Rights Act in relation to renewal tenancies

Brand & Communications
Help shape the format and tone for all outbound communications

Contribute to, and monitor adherence to, guidelines for different communication types

Enquiry Generation
Manage leafleting campaigns and report on their impact

Help organise events run to generate enquiries

Analyse and report on enquiry generation performance

Social Media
Create and manage B&B’s social media strategy

Support targeted advertising campaigns

Analyse and report on social media performance

Office ManagementSet up the local office for the peak lettings campaign

Budget TrackingTrack all spending against the marketing budget with support from the Head of Department

Key Qualifications & Skills
Essential

Experience in building data dashboards using analytics tools - building reports that summarise data that allow them to be shared and understood by the wider team

Experience in analysing large datasets and extracting key insights from them.

Using AI to optimise analytics and efficiency

Advanced skills in using Excel and Google Sheets (pivot tables, lookups etc)

Experience of managing data quality and reporting across multiple platforms

Confidence in presenting written and verbal data insights to non-technical colleagues and senior management

Practical, flexible, hands-on approach

Ability to prioritise and manage own workload and communicate progress clearly

Sharp attention to detail

Inquisitive approach to data

Desirable

Familiarity with the major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) with an understanding of the student lease-up cycle

Social scheduling tools plus basic design skills (Canva etc) for social content

Experience with the set up and management of Google adverts and website traffic tracking

Technical Requirements

Fiber internet (PLDT Fiber, Converge, Globe Fiber, etc.) - recommended speed of 100/50 Mbps

Backup internet (mobile hotspot or secondary ISP) capable of at least 20 Mbps

Quiet, conducive home workspace

OPTIONAL: Wired Ethernet connection preferred during work hours

OPTIONAL: Power backup (UPS) if the location experiences frequent outages

Why Expedock

HMO coverage and leave creditsbecome availableafter three months of engagement.

Supportive Remote Environment: Work from home alongside acollaborative teamthat valuesgrowth and mutual success.

Structured Engagement & Training:Start strong with astructured engagement program and client-specific trainingdesigned to help you quickly master your assigned workflows.

Candidate Data & Privacy Notice
By submitting your application to Expedock, you acknowledge and consent to the collection, use, and processing of your personal information for recruitment and hiring purposes. Your information will be used to:

Evaluate your qualifications and suitability for current and future roles

Communicate with you throughout the recruitment process Improve our hiring processes and overall candidate experience

Maintain talent pools for future opportunities, where permitted by law

We handle candidate data with care and in accordance with applicable data protection and privacy regulations. Your information will only be accessed by authorized team members and will not be shared with third parties without your consent, unless required by law.
Originally posted on Himalayas